After over 20 years in the business, I still describe the business as fun.
Everyday is still a different day. A day to pull a rabbit out of the hat - thinking up something cool!
Yes, new technologies and media have created a bigger consumer touchpoint playground. But that just means there's more fun to be had.
Someone still has to or gets to come up with a great App, banner, video game, stunt, package design, video billboard, video pre roll,
tv commercial, etc. to fill the playground.
We're blessed to be able to search for the epiphany, the "i got it" for a career. And I love it.