CLOSE X
Revitalizing a very sleepy yet very iconic brand made this assignment really fun. Not to mention that there were some awesome clients who understood sports and the passion consumers have for it. The work is broken into two part: brand and tactical. The tactical work focused on getting folks to exercise and lose weight with the help of Wheaties. Creatives: Shayne Millington, Kim Jenkins, Craig Love, Glen Levy, Paul Kwong.